TED Global – Tanzania

For TED Global 2017 in Arusha, Tanzania, I helped develop the brand identity and visual system that shaped the look and feel of the conference. Our goal was to create a design language that reflected the theme of global connection while celebrating the cultural richness and vibrancy of the region.

Working closely with Creative Director Caleb Kozlowski at Hybrid Design, I contributed to the identity, visual guidelines, and full conference program — creating a cohesive system that honored both the global TED brand and the local context of Tanzania.

Key Services – Designer
Disciplines – Brand identity, visual guidelines, program design
Team: Creative Direction: Caleb Kozlowski, Design: Audrey Wagner