Allbirds Mizzle Launch

I worked on the Mizzle launch from concept through execution, building the idea of bringing joy to the elements for Allbirds’ first weather-resistant product. I art directed all of the photography and created a clean, consistent visual system that highlighted the materials and their performance. I also designed the OOH campaign, carrying the look and feel across digital, retail, and social so everything felt unified and uplifting.

Key Services: Creative and Art Direction