Allbirds Mizzle Campaign

Mizzle was designed for the elements, Allbirds’ first weather-resistant product built to handle rain, cold, and everything in between. The campaign brought a sense of joy to those conditions. I art directed the photography and built a visual system to highlight performance and materials, then scaled the creative across OOH, digital, retail, and social.

Team:
Art Director: Audrey Wagner
Email Design: Megan Meyers
Photographer: Jake Stangel
Producer: Tedi Tsuruda